Well golly gosh! It looks like the Big GooG is doing a rebrand of AdWords (and it’s more complex products DoubleClick and Google Analytics 360 Suite).
I just read some of the details on Search Engine Land, which you can read about here.
There will now be three primary brands:
For now, there’s not much more to tell, but I’ll update this post as more details are released. For now, go read the Search Engine Land blog post linked above.