Introducing & Navigating The New AdWords Experience

You might not be aware of this, but Google has been trialling a new AdWords experience (or User Interface) for some months now.

You can learn more here: https://support.google.com/adwords/answer/6306925

Up until now, it’s been optional, and I have to be very honest and say I have resisted learning how to use it (after 13+ years with the existing platform, it’s INCREDIBLY difficult to switch to something totally new)…

However, apparently we’re all going to be forced to make the switch in July 2018, so I have bitten the bullet and have started using it.

More importantly, I have started updating my REIWA course to focus on the new look and experience. I’ll be training on the new interface in all classes moving forward.

AND, most importantly! I have been recording my entire REIWA course to go online, and all the AdWords content in it is of the NEW interface! 🙂

More to follow on that subject soon.

In the meantime, here’s a selection of videos from Google about the new AdWords experience. Enjoy.

Landing page performance in the new AdWords experience

Set up Universal App campaigns in the new AdWords experience

How to navigate the new AdWords experience

Get performance overviews in the new AdWords experience

How to customize tables and charts in the new AdWords experience

How extensions create value

Boost your ad with extensions in the new AdWords experience

Create multiple ad groups and ads in the new AdWords experience

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About The Author:

Eran Malloch is an 13 year veteran of Australia's digital marketing industry, having managed Google &/or Facebook ad campaigns for big brands like iiNet, Honda, Collier Homes, RAC, Retravision, United Financial Services, as well as many other small-medium Australian and international businesses. Eran has worked with 100+ clients, managed $15-$20 Million in ad spend on Google, Facebook, Bing, Yahoo & Linked In, and generated 75,000+ leads & 100s of Millions of dollars in profits for his clients.

Guest Trainer - REIWA

"Digital Marketing for Real Estate Professionals"

Click here to read Student reviews of my class

Testimonials:

Eran is one of the most respected and trusted people within the local Online Marketing industry in my opinion. He delivers on his promises, has good attention to detail, and has an excellent manner in dealing with clients. I will gladly recommend Eran many times over to anyone looking to engage his services.
James Mawhinney - Managing Director at The Public Listing Co.

Eran provided us with an oustanding service, listened and understood our business needs and worked an effective online campaign that produced results that exceeded our expectations. Eran has sound product knowledge and met with us on a regular basis to ensure online campaigns were tailored to produce prompt results. We have been extremely pleased with Eran's contributions to our business success. He is meticulous and provided us with a personal service and it is with confidence that we recommend Eran to any one who wishes to utilise his services.
Hilda Dhanaraj - Director, Aus Visa Specialists

I highly recommend Eran as he is truly an expert in the complex field of digital marketing strategies. Eran provided our office a wealth of information and ideas in a patient and professional manner. He understands the key aspects of small business and also large companies, and relates digital marketing to what your business needs are. He has provided myself, my colleagues and his clients unprecedented value in this field.
David Gallo-Martinez - Search Account Manager at Seven West Media

Eran is extremely knowledgeable in all areas of marketing and branding but particularly in Website Development and Search Engine Marketing. Eran was instrumental in assisting me with setting up my marketing consultancy business and has continued to be a huge support and help. Eran is always the first person to give help or advice in helping businesses grow, as that is his passion. I would highly recommend working with Eran, if you need anything related to Websites or Digital Marketing, as he is not only experienced and successful in everything he does, but a really honest and good person to work with.
Sharney Ryan - Creative Director - Mash Media

I've know Eran for almost 10 years and in that time have found him to be one of the best experts in Google Adwords I have ever met. He has a great grasp of what people want to achieve with their Internet businesses and more often than not comes up with great ideas on how to get more traffic as well and better conversion. I would recommend Eran to anyone looking for an Google Adwords expert and web traffic generator.
Bruce Hearder - CIO - GME Systems Pty

As with any business today I needed a professional web site that would reflect my business and be within my budget. I was recommended to Eran Malloch and was grateful that I was. He provided the full service from establishing my domain name, the email address and built a web site that has proved to be reliable and meets the objectives set. If you are looking for any help in establishing your site I would suggest you give Eran a call.
Keith Barrot - Real Estate Agent, Sales Trainer - Dynamic Sales Mentoring

Eran is a walking encyclopaedia of digital knowledge. Being in the industry for years he knows more factual information than most and knows how to run strong, high performing, result driven digital marketing campaigns. I was privileged to work with Eran and tapped into his brain regularly to understand the dynamic digital industry. Eran's finger is always on the pulse and there is little he doesn't know or understand about digital media. I 100% endorse Eran and his capabilities. He would be an asset to any business.
Jonette Brooking - Client Services Manager at Woocom Group

Eran is a highly experienced Paid Search Advertising consultant. He was able to assist me in my role at Webfirm by offering a high level of technical advice. Eran also worked with other national clients to ensure their campaigns were set up correctly and performed well. Eran is a hard worker and has a passion for ensuring positive results for clients.
Christina Demitriou - Key Account Manager at REA Group

During my time at WCR I found Eran to be a very knowledgable and professional internet marketer. His in depth knowledge of SEO and Google Adwords was highly valued within the organisation and the clients he served greatly benefited from not only his professionalism, but his continual striving for great results. I would highly recommend Eran to any organisation looking to make a valuable addition to their online marketing team.
Aaron Wilson - Team Lead (Digital) at Clarity Communications

Eran would have to be one of the most knowledgeable people I have met in the area of internet marketing. He has a gift for writing excellent sales copy and articles and understands the sales process thoroughly. In addition to that, Eran is a person that is willing to help anyone as he has a giving nature without the baggage of wanting something in return (outside of a business agreement of course), which is a rare quality these days.
James Bryden - Master Distributor at Harrison Assessments Int'l

Introducing & Navigating The New AdWords Experience

Landing page performance in the new AdWords experience

Set up Universal App campaigns in the new AdWords experience

How to navigate the new AdWords experience

Get performance overviews in the new AdWords experience

How to customize tables and charts in the new AdWords experience

How extensions create value

Boost your ad with extensions in the new AdWords experience

Create multiple ad groups and ads in the new AdWords experience

Leave a Comment:

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