HOWEVER, please note that none of this information is legal advice! I am neither a lawyer nor do I play one in a sitcom, so I advise you to still consult with a proper legal professional to make sure all the ‘i’s are dotted and the ‘t’s are crossed!
No matter which country you live and operate in, chances are VERY high that there are laws around privacy that you will have to abide by.
Whether it’s how you are allowed to collect and use peoples personal information, or the way in which you have to inform them of their rights in this regard.
Personal data can include things like:
- phone number
When you’re running ads to generate leads, chances are high that you will be aiming to collect 1 or more of these items of personal data from people, and therefore you are (usually) legally obliged to let them know how you will use AND protect their personal and private information.
Given the ever-changing world we live in, you should also be aware that both the laws of your country and Google & Facebook’s rules and guidelines around this topic are likely to change over time, so you canNOT assume you just have to do this once and then you can forget about it.
In particular, you should be checking in with both Google & Facebook’s guidelines around this, as they often get updated and you could be non-compliant and not know about it.
If you actually are relying on being able to run ads on Google &/or Facebook, then it just makes sense that you will abide by their rules, even if you don’t like it.
Finally, people visiting your website will often WANT to know what you are going to do with their personal information, and if you don’t make it easy for them to find out the specifics, they’re less likely to be willing to provide their information to you (which is obviously NOT helpful!)
Some examples of different countries or states Privacy Laws include:
- EU’s GDPR (General Data Protection Regulation)
- California’s CalOPPA (California Online Privacy Protection Act)
- Canada’s PIPEDA (Personal Information Protection and Electronic Documents Act)
- Australia’s Privacy Act
- UK’s DPA (Data Protection Act)
You can google whichever of these are relevant to you if you require further information.
#1 Resource – Terms Feed
One of the most comprehensive sites I have found online to help you get everything sorted is Terms Feed, found at https://www.termsfeed.com
You can check this page on termsfeed’s website to see what discount coupon codes they have available at the moment: https://www.termsfeed.com/discount
- Whether you’re a data controller, data processor or both
- Your contact information, and contact information for your DPO (if applicable)
- Address the 8 rights of users
- Your purposes for collecting personal data
- If you transfer personal data internationally
- What your legal basis for processing data is
Read more here: https://www.termsfeed.com/blog/gdpr-privacy-policy/
And here’s a short video introduction to the topic:
Assorted Useful Links/Resouces
Facebook Business Tools Terms – https://www.facebook.com/customaudiences/app/tos/
NAI’s “How to opt-out of interest-based advertising” – http://optout.networkadvertising.org/