Author name: Eran Malloch

The $100/m Real Estate Agent Marketing Plan That Works!

Want to learn HOW the professionals generate leads online in real estate? Check out “Digital Marketing for Real Estate Professionals” – the best selling training program for agents in WA. Join nearly 400 students in learning the basics of marketing yourself with Facebook & Google ads, plus the strategies and tactics that actually work. Taught …

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How You Can Thrive – Not Just Survive – in Real Estate in 2019

Well, 2018 has just about finished and if you’re in real estate, you’ve no doubt had a “fun” year… Here in WA, the market has still been slow for most folks, but it’s been like that for 3-4 years now, so it’s hardly new. Locally, everyone’s fingers are crossed that we have gone over a …

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Is Scott Lachmund Australia’s Best Content Marketing Real Estate Agent?

This video is an interview I conducted with Scott Lachmund from Richardson & Wrench in Caboolture, QLD. Scott’s been producing high quality video content for years now, profiling his city via his own “community TV channel” 4510tv.com on YouTube. Because of the success of his efforts, their real estate brand is fairly consistently rated #1 …

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How To Speed Up The Real Estate Lead Nurturing Process aka Getting To The Sale Faster

2 common questions I almost always get asked by potential clients is (A) how can I generate quality leads and (B) how can I get those leads to buy (or sell) faster? This video is focused primarily on the second question – how can get those leads to a sale faster, but we’ll spend a …

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Getting Access to Facebook Advertising Partner Categories (Big Data)

If you’ve been through one of my REIWA “Digital Marketing for Real Estate Professionals” training days, you’ll remember I mentioned the 3 “big data” providers you should get your ad account connected with. Here in Australia, the 3 providers are: Acxiom, Experian & Quantium. They provide access to additional audiences you can target with your …

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[Video] Introduction To Facebook Ad Images for Real Estate Agents

Guest Expert: Jeff Minnichbach from http://www.jeffminnichbach.com Interviewed by: Eran Malloch Transcript: Eran: Hi everyone, it’s Eran Malloch from RealEstateMarketing.net.au here, and today we have a guest speaker who is joining us all the way from where, Jeff? Jeff: Maryland in the US. Eran: Ah, good ol’ Maryland! Okay, so this is Jeff Minnichbach and I’ve …

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[Video] An Introduction to Google AdWords Keyword Types

Back in 2013, I recorded the below video which explains what the different keyword types are (in Google AdWords). When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and …

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