Marketing Strategy

When I first got into marketing, the big thing I learned was that “Madison Ave big brand” marketing (usually referred to as branding) was a complete waste of time & money. Only big dumb corporations could afford to spend literally millions to run silly ads on tv, radio & in print to make sure people …

Real Estate Branding vs Direct Response: The Battle Of The Marketing Giants Read More »

Well, 2018 has just about finished and if you’re in real estate, you’ve no doubt had a “fun” year… Here in WA, the market has still been slow for most folks, but it’s been like that for 3-4 years now, so it’s hardly new. Locally, everyone’s fingers are crossed that we have gone over a …

How You Can Thrive – Not Just Survive – in Real Estate in 2019 Read More »