adwords

Back in 2013, I recorded the below video which explains what the different keyword types are (in Google AdWords). When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and …

[Video] An Introduction to Google AdWords Keyword Types Read More »

Google AdWords extensions are a very important part of their ad platform, and as an advertiser, you SHOULD be using as many of them as possible for your ads. To make it easy for you to find what each extension is and how you should use it, I’ve taken the liberty of creating a blog …

[Video] Popular Google AdWords Ad Extensions Explained Read More »