Reviews of Eran Malloch’s REIWA Training “Digital Marketing For Real Estate Professionals”


This is my 1 day classroom program run through REIWA.

Reviews from Students who have completed the program:

Agent: Kim Turner
Agency: Salt Property
What Was Your Concern About Attending?
The info was up to date and relevant
What Did You Find After Attending?
Easy to follow and very informative
What Was The Best Part of The Day?
Hands on approach
As in your able to do live examples with the teacher
What Other Benefits Did You Find?
That you don’t use your own profile to spam your friends and family
There is a way to professionally approach your sphere through social media
You can recoup these costs through vendor paid advertising
Would You Recommend This Course To Other Real Estate Professionals?
Yes to stay relevant in advertising/marketing and not embrace social media is to get left behind and also gives the industry a chance to break away from realestate.com.au monopoly
Anything Extra To Add?
Great trainer easy to follow very approachable and into it

Agent: Nadia Lefroy
Agency: Fini Developments
What Was Your Concern About Attending?
I had no concerns at all. I attended the training to learn about Social media, as I’m rather ignorant when it comes to the topic.
What Did You Find After Attending?
I participated because I was hoping it would teach give me some basic knowledge about social media and its importance in today’s world
What Was The Best Part of The Day?
All of it. I learnt so much about what I don’t know
What Other Benefits Did You Find?
That social media is a must.
Ideas on how to get our products out to the market via SM
Understanding the ins and outs and how much more I have to learn.
Would You Recommend This Course To Other Real Estate Professionals?
YES, actually NO NO NO. I don’t want others doing this
Anything Extra To Add?
I think we will need refresher courses

Agent: Liz Sterzel
Agency: Property Wizards
What Was Your Concern About Attending?
Whether it would be worth the time spent.
What Did You Find After Attending?
The training covered a huge amount of ground. It was all valuable content – none of the usual padding and self promotion that marketers tend to include too much of.
What Was The Best Part of The Day?
Covered AdWords and Facebook specifically – not general stuff. Was practical i.e. how to, not theory. Take-home manual has procedures with how-to images.
What Other Benefits Did You Find?
AdWords refresher
Placement settings
Access to big data providers
Would You Recommend This Course To Other Real Estate Professionals?
I would absolutely recommend this training to real estate professionals because it gives practical and detailed training on how to generate leads using social media.
Anything Extra To Add?
Excellent trainer and content. Not a boring CPD day.

Agent: Kasey Summers
Agency: LJ Hooker Cockburn City
What Was Your Concern About Attending?
Keeping up with advancements in Facebook, Google and real estate marketing in general.
What Did You Find After Attending?
By far the most valuable training I have attended since I started in the industry over 10 years ago.
What Was The Best Part of The Day?
I liked how approachble Eran was and how we got to discuss the topic and ask questions, not just the listen and risk not understanding things fully.
What Other Benefits Did You Find?
How to set up Google AdWords.
How to upload contacts to Facebook.
Advice on what the consumer wants.
Would You Recommend This Course To Other Real Estate Professionals?
Yes, I emailed everyone in my office in sales that evening and suggested they do this training!
I feel that many agents have no idea about how to utilise these new forms of marketing and as agents we need to embrace this technology or fall behind.
Anything Extra To Add?
I also contacted Eran for advice about CRM’s a topic we didn’t have much time to discuss on the day. He is being very helpful and seeking further advice from my from real estate contacts.

Agent: Patrick Grogan
Agency: Armadale Real Estate The Professionals
What Was Your Concern About Attending?
There would be real estate agents there!
What Did You Find After Attending?
The real estate agents were pretty quiet and listened to the trainer.
What Was The Best Part of The Day?
It gave me good insight into how the mysterious workings of Google Adwords works. I had a basic understanding of using Facebook to connect, but this gave me the grease to get the wheels spinning.
What Other Benefits Did You Find?
How to get benefits from AdWords;
The auction system for AdWords…weird stuff but very helpful to know;
Central management of the accounts.
Would You Recommend This Course To Other Real Estate Professionals?
No. I don’t want my competitors to get to much knowledge! Seriously, yes, because I think there are too many operators in the SEO field who are ripping businesses off.
Anything Extra To Add?
No, it was the best value training I have done since CPD came into existence, and the most practical in the changing world of marketing and advertising (and I am a 50s child!)

Agent: Shaun Hogarth
Agency: Acton Real Estate Rockingham
What Was Your Concern About Attending?
I was concerned that I didn’t have a business Facebook page or a website setup. I had a personal Facebook page, but not a business one.
What Did You Find After Attending?
It helped me to setup a Facebook business page and get a basic understanding about Adwords and Facebook marketing.
What Was The Best Part of The Day?
I especially liked the Facebook campaign for lead/appraisal generation, which is what I’ve been wanting to do since I first started in Real Estate 4 months ago.
What Other Benefits Did You Find?
1) Learning what is required for, and how to, setup an Adwords campaign.
2) Learning how to properly setup a Facebook campaign, although I missed most of what was said, as I was too busy trying actually setup the first campaign on my laptop and fell behind. I felt the Facebook part of the seminar went too fast to actually follow what was being said and create a campaign. Pauses between each step to allow data entry were needed before proceeding to the next step.
3) Learned what factors of an ad actually have the most impact to an audience. i.e a great offer is more important than the look of an ad.
Would You Recommend This Course To Other Real Estate Professionals?
No I wouldn’t recommend it, because I wouldn’t want everyone to have the same edge we now have after doing this course, lol. Just jokes, yes I would recommend it :-).
Anything Extra To Add?
I really liked the training and content, but as stated above, I would have liked to have been able to have pauses between each step of the Facebook campaign, as I only got halfway through setting up the first campaign before I got stuck. I then couldn’t start setting up the second campaign, as the first was still incomplete and open. I would love a video showing how to setup the first campaign too if that’s possible please? Being a brand new agent, I really want, actually need, to have a great lead generation campaign up and running as soon as I can.
[NOTE: As per Shaun’s request, I have given him access to a pre-existing training video which demonstrates how to set up the first campaign in the training.]

Agent: Garry Schultze
Agency: Growth Realty, Subiaco
What Was Your Concern About Attending?
Not understanding how Google and Facebook work along with the technical jargon.
What Did You Find After Attending?
It has opened my eyes to the possible opportunities if done correctly. This appeals.
What Was The Best Part of The Day?
I can’t be specific as I have and am a sceptic with how the cloud and internet functionality, particularly with regards to security and negative comment. Eran did show how we can remove any negativity which was great. My attention span was not lost throughout which was surprising.
What Other Benefits Did You Find?
The power of Facebook
Removing negativity
The importance of initial set up and legal requirements
Would You Recommend This Course To Other Real Estate Professionals?
Yes, but reluctantly as I would prefer that not to many would progress this way
Anything Extra To Add?
No said it all – just that Eran’s delivery was easy to follow understand (to a point for someone like me)

Agent: Paul Susana
Agency: Performance Business Sales, West Perth
What Was Your Concern About Attending?
No real concerns
What Did You Find After Attending?
Yes it was, I’ve been trying to tell my agency principals we need to be involved in this type of marketing. One of them will be attending the course at the end of the month.
What Was The Best Part of The Day?
How the Google and Facebook advertising work the differences between them.
What Other Benefits Did You Find?
How to set up ads on both platforms
The differences between them
Coffee at REIWA is bad as ever
Would You Recommend This Course To Other Real Estate Professionals?
I do because it’s the most efficient way to generate leads
Anything Extra To Add?
I noticed a few people were struggling to follow you, maybe need to start to explain things at a more basic level.
Sometime you can presume people know more than they actually do.

Agent: Garry Bishop
Agency: Homestead Realty, Mount Lawley
What Was Your Concern About Attending?
Nil
What Did You Find After Attending?
Absolutely
What Was The Best Part of The Day?
The training was highly relevant, informative and immediately useful for me as seller of Residential and Commercial property and a Business Broker
What Other Benefits Did You Find?
Knowledge of Google Adwords structure workings and cost.
Facebook advertising structure and cost
General marketing
Would You Recommend This Course To Other Real Estate Professionals?
Yes – Being relevant and interesting
Anything Extra To Add?
Power to tables for recharging laptops would be ideal as would an aid for the Lecturer to assist students with Practical sessions.

Agent: Vickie Matthews
Agency: Webb & Brown-Neaves
What Was Your Concern About Attending?
My lack of knowledge on this topic.
What Did You Find After Attending?
Yes, Eran has excellent knowledge of this topic.
What Was The Best Part of The Day?
The insight into the machinations of digital marketing.
What Other Benefits Did You Find?
What the terminology means, the science behind it all, content and relevance are critical…. as are keywords.
Would You Recommend This Course To Other Real Estate Professionals?
Yes, we need to move with the times.
Anything Extra To Add?
Thank you for the enlightening seminar.

Agent: Mary McPherson
Agency: Ace Realty, Applecross
What Was Your Concern About Attending?
learning more about facebook ads and google ads
What Did You Find After Attending?
Eran was clear and helpful
What Was The Best Part of The Day?
Audience selection – he needs to cover off on lookalike audiences
Would You Recommend This Course To Other Real Estate Professionals?
For the newbie on social media, its good

Agent: Peter Robinson
Agency: One Agency Peter Robinson Group, Mandurah
What Was Your Concern About Attending?
Not being up to speed on social media marketing.
What Did You Find After Attending?
I found out I had to have admin rights on my email account and missed out on access to having the accounts set up and just had to watch and try and learn.
What Was The Best Part of The Day?
It was very comprehensive and hard to take in all the information.
What Other Benefits Did You Find?
Eran was fantastic in making it as simple as possible and he followed up with forwarding the power point presentation and email help with the training.
Would You Recommend This Course To Other Real Estate Professionals?
Definitely recommend Eran for his training.
Anything Extra To Add?
The room was too small for the amount of people and a full days training, I was un easy.

Agent: Danni Saraceni-Wansink
Agency: Saraceni Real Estate, Osborne Park
What Was Your Concern About Attending?
Not to have enough knowledge about the topic.
What Did You Find After Attending?
I learned so much and received some great tips. I do feel that I could easily follow a few more days (or weeks) of training to really understand how it works.
What Was The Best Part of The Day?
I enjoyed the full day.
What Other Benefits Did You Find?
Adwords, Facebook, other social media options available
Would You Recommend This Course To Other Real Estate Professionals?
I found this one of the best courses I have attended so far, I am very interested in social media, so this was totally for me. Yes, I would highly recommend it to anyone.
Anything Extra To Add?
I would have preferred if the group was smaller, as whenever I was stuck somewhere, it was hard to catch up and I was not sure if I entered the parts that I had missed correctly. I sincerely hope that you will be doing a follow-up course for 2018, Eran, I will be there!

Wayne Tjhung - Perthland Property GroupAgent: Wayne Tjhung
Agency: Perthland Property Group, Subiaco
What Was Your Concern About Attending?
Eager to attend the training.
What Did You Find After Attending?
Have for a while understood that Social Media is the way of the present and future marketing to reach large audiences cost effectively.
What Was The Best Part of The Day?
The practical aspect of placing advertising.
What Other Benefits Did You Find?
How to access and use Facebook advertising;
The ranking method for Google Ads positioning not only on bids but importantly on advert Quality and Format impact.
Cheap Graphic designer contacts.
Would You Recommend This Course To Other Real Estate Professionals?
No, to minimise competition ! 😀
Anything Extra To Add?
Some part of the practical was a little to quick but resolved by requesting help…on the positive, it made me understood the workings better as I tried to resolve and catch up by myself. Nothing beats practice.

Agent: Josie Yang
Agency: OEIJ Property
What Was Your Concern About Attending?
As we all see, almost everyone spend a lots of time online each day. This is a great channel to rich target market which is much more effective compare to others. That is why I really interested in this course and want to get enrol. However, personally I haven’t done any online ads practice, don’t know if that easy to do it and cost of it.
What Did You Find After Attending?
told us why do it, how to do it and tell us how effectively it could be.
What Was The Best Part of The Day?
step by step go through campaign with the class.
What Other Benefits Did You Find?
*result of research figure
*step by step training
Would You Recommend This Course To Other Real Estate Professionals?
yes I will and already did after the class.
Anything Extra To Add?
post a real ads in the morning class, then see the result before finish off the day. See the real responds.

Agent: Geoffrey Frean
Agency: Frean Buchanan
What Was Your Concern About Attending?
I was concerned a lap top would distract my attention to my note-taking used for memory retention in the difficult, complex detail of Digital Marketing. Judging by past general standard, content and number of compliance courses, I must say they are overly expensive and a financial burden to the people who need them most.
What Did You Find After Attending?
As it transpired, had I brought the laptop I would have missed a large part of the depth of applied experience relevant to the sections throughout the seven hour course. Marketing is a science of structure which when combined with the digital complexity between the Google and Facebook systems, required the value and quality of Eran’s years of experience gained during the evolution of Digital Marketing development. The value and presentation of this course was clearly evidenced by the 100% attention of each attendee, maintained right up to completion.
What Was The Best Part of The Day?
A case by case history of the do’s and don’ts of advertising content and application. It was clear, concise, experience based and included proven outcome methods by successful agents.
What Other Benefits Did You Find?
Knowledge of the Google system and reason of it’s design of fees, supplemented by Google’s economist, Hal’s video.
Knowledge of the Facebook system and its comparison of benefits.
Techniques, strategies and measures on how to utilise both systems to maximise client/purchaser retention, participation and service.
Would You Recommend This Course To Other Real Estate Professionals?
Yes with out hesitation. This training was by far one of the best value packed seven hours of quality instruction, essential to all marketing disciplines since digital development and the CPD programs began.
Anything Extra To Add?
The general standard of some trainers has a degree of salesmanship, swagger and fill, whereas Eran Malloch’s genuine delivery was solely, experience-based. The recent evolution of complex digital marketing technology has been his occupation from the outset.

Agent: Stephen Nagle
Agency: Gest WA
What Was Your Concern About Attending?
setting up the computer to do what was required prior to attending the class
What Did You Find After Attending?
Times are changing and I need to keep up to date with modern marketing techniques and trends
What Was The Best Part of The Day?
The new ideas, the discussion and demonstration of modern marketing concepts and techniques
What Other Benefits Did You Find?
1. You must change the way you market yourself and your listings
2, The use of facebook
3. the use of Adwords
Would You Recommend This Course To Other Real Estate Professionals?
Already have, why? because they need to know
Anything Extra To Add?
Its a lot to take in on the day, by lunch time i was about at brain overload and yet there was so much more.