Blog

Here's our most recent blog posts. 

Should You Use Your Facebook Personal Profile or a Facebook Business Page For Your Real Estate Business?
NOTE: Click the speaker icon in the video to UNMUTE the audio. Greetings real estate people was, it is Friday[...]
How Do You Stand Out From The Crowd Of Real Estate Agents Who All Look And Sound The Same To Their Potential Clients?
NOTE: Click the speaker icon in the video to UNMUTE the audio. Greetings world. It's Eran here from realestatemarketing.net.au And[...]
Real Estate Branding vs Direct Response: The Battle Of The Marketing Giants
When I first got into marketing, the big thing I learned was that "Madison Ave big brand" marketing (usually referred[...]
Privacy Policy Guidelines For Google and Facebook Ads and Remarketing / Retargeting
If you're advertising on either (or both) of Google Ads or Facebook Ads, you NEED to have a privacy policy[...]
Real Estate Video Marketing Tips In Depth
As you already know, video is a huge part of digital and social media marketing in this day, and there[...]
The $100/m Real Estate Agent Marketing Plan That Works!
Want to learn HOW the professionals generate leads online in real estate? Check out "Digital Marketing for Real Estate Professionals"[...]
How You Can Thrive – Not Just Survive – in Real Estate in 2019
Well, 2018 has just about finished and if you’re in real estate, you’ve no doubt had a “fun” year… Here[...]
10 Ways Becoming a Real Estate Agent Changes Your Life
You all have your reasons for why you got into real estate. For some, it's the freedom of not having[...]
Is Scott Lachmund Australia’s Best Content Marketing Real Estate Agent?
This video is an interview I conducted with Scott Lachmund from Richardson & Wrench in Caboolture, QLD. Scott's been producing[...]
Introducing & Navigating The New AdWords Experience
You might not be aware of this, but Google has been trialling a new AdWords experience (or User Interface) for[...]
Google Rebrand! AdWords is now Google Ads
Well golly gosh! It looks like the Big GooG is doing a rebrand of AdWords (and it's more complex products[...]
How To Speed Up The Real Estate Lead Nurturing Process aka Getting To The Sale Faster
2 common questions I almost always get asked by potential clients is (A) how can I generate quality leads and[...]
Getting Access to Facebook Advertising Partner Categories (Big Data)
If you've been through one of my REIWA "Digital Marketing for Real Estate Professionals" training days, you'll remember I mentioned[...]
[Video] Introduction To Facebook Ad Images for Real Estate Agents
Guest Expert: Jeff Minnichbach from http://www.jeffminnichbach.com Interviewed by: Eran Malloch Transcript: Eran: Hi everyone, it's Eran Malloch from RealEstateMarketing.net.au here,[...]
[Video] An Introduction to Google AdWords Keyword Types
Back in 2013, I recorded the below video which explains what the different keyword types are (in Google AdWords). When[...]
[Video] Popular Google AdWords Ad Extensions Explained
Google AdWords extensions are a very important part of their ad platform, and as an advertiser, you SHOULD be using[...]
Security Protection For Your WordPress Real Estate Website
If you have a WordPress website, you might not be aware that it needs to be updated on a regular[...]
Real Estate Marketing Prices
Whenever anyone comes to our site or speaks to us about digital marketing, usually the big question is about price.[...]
How To Build Your Real Estate Prospect Database When Starting Out Green In A New Area
I got asked a question on Facebook yesterday by a Real Estate agent, which I thought was a GREAT question[...]