Blog Posts

From this page, you can find all the blog posts currently published on this site. Each blog post is listed under a category, so it helps keep all the similar topics together. Click on the category of your choice below to read the blogs on it. Advertising Content Marketing For Directors / Principals / Licensees …

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Authority Agent Academy Week 3: Introduction To Content Creation

Transcript: Welcome to week three of Authority Agent Academy: content creation. And this is exciting. We’re about to get started creating content after actually talking about it for two weeks. So before we drill in, I just want to quickly show you two quotes from some pretty famous marketers and quote number one is this …

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How To Build Your Own Real Estate Website For As Little as $5.45 Per Month

Hello Real Estate Sales Professional & welcome. I’m Eran Malloch and if you don’t already know me, I own this website and work with agents all across Australia helping them with their real estate marketing. If you have always wanted your own real estate website but felt like you couldn’t afford it, then you’ve come …

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Example Facebook Page for Real Estate Agent

Should You Use Your Facebook Personal Profile or a Facebook Business Page For Your Real Estate Business?

NOTE: Click the speaker icon in the video to UNMUTE the audio. Warning: This transcript is not perfect. I am testing a computerised transcription service rather than a warm body version, so it doesn’t get everything correct. Please be understanding if some of it doesn’t make sense. I’ll clean it up manually in time. Greetings …

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How Do You Stand Out From The Crowd Of Real Estate Agents Who All Look And Sound The Same To Their Potential Clients?

NOTE: Click the speaker icon in the video to UNMUTE the audio. Warning: This transcript is not perfect. I am testing a computerised transcription service rather than a warm body version, so it doesn’t get everything correct. Please be understanding if some of it doesn’t make sense. I’ll clean it up manually in time. Greetings …

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Real Estate Branding vs Direct Response: The Battle Of The Marketing Giants

When I first got into marketing, the big thing I learned was that “Madison Ave big brand” marketing (usually referred to as branding) was a complete waste of time & money. Only big dumb corporations could afford to spend literally millions to run silly ads on tv, radio & in print to make sure people …

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Privacy Policy Guidelines For Google and Facebook Ads and Remarketing / Retargeting

If you’re advertising on either (or both) of Google Ads or Facebook Ads, you NEED to have a privacy policy on your site to let people know how you are going to deal with their information when you collect it. This blog post provides some resources and guidelines to help you create your own Privacy …

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