Category Archives for "Advertising"

Getting Access to Facebook Advertising Partner Categories (Big Data)

If you’ve been through one of my REIWA “Digital Marketing for Real Estate Professionals” training days, you’ll remember I mentioned the 3 “big data” providers you should get your ad account connected with. Here in Australia, the 3 providers are: Acxiom, Experian & Quantium. They provide access to additional audiences you can target with your […]

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[Video] Introduction To Facebook Ad Images for Real Estate Agents

Guest Expert: Jeff Minnichbach from http://www.jeffminnichbach.com Interviewed by: Eran Malloch Transcript: Eran: Hi everyone, it’s Eran Malloch from RealEstateMarketing.net.au here, and today we have a guest speaker who is joining us all the way from where, Jeff? Jeff: Maryland in the US. Eran: Ah, good ol’ Maryland! Okay, so this is Jeff Minnichbach and I’ve […]

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[Video] An Introduction to Google AdWords Keyword Types

Back in 2013, I recorded the below video which explains what the different keyword types are (in Google AdWords). When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use. As a consequence, they often go with the generic “broad match” type and […]

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[Video] Popular Google AdWords Ad Extensions Explained

Google AdWords extensions are a very important part of their ad platform, and as an advertiser, you SHOULD be using as many of them as possible for your ads. To make it easy for you to find what each extension is and how you should use it, I’ve taken the liberty of creating a blog […]

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The Secret To Finding Warm & Hot Real Estate Prospects On Facebook

As real estate professionals, you all know the value of promoting yourself, your service and your listings to the buying public. That’s why you all advertise, market, network, cold call, letterbox drop and a myriad of other activities, all designed to get exposure and find prospective clients. And for many agents, one of the BIG […]

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How Profiling Your Clients Can Turn Into More Listings & More Sales

Every real estate agent wants more listings and more sales, but sometimes the most difficult part of achieving these twin goals is finding the right kind of people quickly and easily. So I’m going to share a solution with you that you might not have run across before. Firstly, the key element to finding people […]

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