Back in 2013, I recorded the below video which explains what the different keyword types are (in Google AdWords).
When they get started, a lot of beginner AdWords users don’t realise that there are multiple keyword types they can (and should) use.
As a consequence, they often go with the generic “broad match” type and find they spend their budget very quickly, but generate very few leads &/or sales.
At this stage, AdWords beginners typically fall into the “AdWords doesn’t work” or “I tried AdWords and it didn’t work” camp, and give up on using it.
This is usually a BIG mistake, because AdWords usually does work if you know what you’re doing, and keyword types are a major component of that success.
This video is an introduction to the 5 different AdWords keyword types, to help you get started and over the hump.
I hope you get some value out of it and it helps you run a better, more profitable AdWords campaign. If you have any questions, feel free to put them in the comments below and I’ll do my best to answer them when I get a chance.