If you’ve been through one of my REIWA “Digital Marketing for Real Estate Professionals” training days, you’ll remember I mentioned the 3 “big data” providers you should get your ad account connected with.
Here in Australia, the 3 providers are: Acxiom, Experian & Quantium.
They provide access to additional audiences you can target with your Facebook Advertising, so are well worth having access to.
Facebook calls these their Partner Categories.
Partner Categories are based on information provided by Facebook Marketing Partners with the Audience Data Provider specialty. These categories allow you to further refine your targeting based on information compiled by these partners, such as offline demographic and behavioral information like homeownership or purchase history. For businesses that don’t have access to customer data of their own to create Custom Audiences, Partner Categories may be a good option.
To get access for your ad account, please watch the below video and follow the instructions in it.
Note: This offer is only available for free to students who have gone through one of my REIWA “Digital Marketing for Real Estate Professionals” training classes. If you have not done this but still wish to get your ad account connected to the big data providers, I can do this for a fixed fee of $50.